$3.28M
Sales generated in two months through high-intent paid campaigns
Your Paid Media Pro
12+ years turning paid media into measurable growth across Search, Shopping, Performance Max, Social, Video, Analytics and AI.
Every channel. Every layer. One strategic view.
Paid media is the engine. Analytics is the instrument panel. AI is what keeps it learning.
Good paid media is not just about launching campaigns. It is about understanding what converts, where the funnel breaks, where money is being wasted, and where the next opportunity is.
Campaigns are only part of the job. I care about what happens after the click.
Numbers from real campaigns. Nothing fabricated.
Monthly budgets managed: $110K–$500K+ across search, shopping, social and video.
From executing campaigns to understanding the systems behind them.
With 12+ years across paid search, performance marketing, CRO, analytics and AI-driven automation, I've learned that campaign performance rarely comes from one optimization. It comes from understanding the entire journey — from the first click to the final business outcome.
I currently work at Edkent Media as Paid Media Manager and Data Analytics & AI Solutions lead, managing multi-channel paid media programs, building internal automation tools, and helping clients understand what their data actually means for their business.
Paid media first. Data underneath. Business outcomes at the end.
Every decision comes back to measurable business impact — not vanity metrics or platform ego.
I don't optimize on gut feeling. Attribution, tracking, and analytics come first — always.
Click to conversion to revenue. I look at the whole system, not just the ad account.
Manual work that can be automated, is automated. More time on strategy; less on spreadsheets.
Using AI as a genuine workflow tool — not a buzzword — to compress research, reporting, and optimization cycles.
12+ years means I've seen what goes wrong. You get senior-level thinking applied to every campaign, every day.
Verified certifications and professional development.
Tell me what you're trying to achieve, what you've tried so far, and where you want to take it.
Or email: info@shankarmohar.com